FriMi wins Gold and Bronze at SLIM DIGIS 2.0

FriMi wins Gold and Bronze at SLIM DIGIS 2.0

29th January 2021


FriMi, the fully-fledged digital banking experience, payments platform and lifestyle partner powered by Nations Trust Bank walked away with Gold and Bronze awards at the SLIM DIGIS 2.0 awards ceremony held in Colombo recently. FriMi’s ‘Wilbert Uncle’ campaign picked up the Gold Award in the ‘Digital Brand Bravery’ category and the Bronze Award for ‘Best digital marketing campaign’ in the banking and finance category. 

FriMi provides customers a range of lifestyle services that goes beyond banking, creating true value for the customer. The ‘Wilbert Uncle’ campaign captured the hearts and minds of the audience, illustrating the simplicity and speed with which money can be sent through FriMi App up to Rs. 1 Million per day to a mobile phone, without the need of an account number. This removed the risk of entering inaccurate information and inadvertently sending funds to a wrong account. 

Commenting on the awards Sanjaya Senarath, Chief Marketing Officer, Nations Trust Bank said, “FriMi offers the most user-friendly experience, and can be widely used for virtually all banking transactions. The ‘Wilbert Uncle’ campaign captures the clear difference between the hassle of conventional money transfer methods and banking as opposed to the ease with which FriMi facilitates transactions even in the direst circumstances. We are thrilled by these awards and will continue to innovate for the benefit of our customers.” 

SLIM DIGIS, organized by Sri Lanka Institute of Marketing and first held in 2018, intends to celebrate Sri Lanka’s best digital marketing work, innovation and talent, and recognize the region’s growing influence on the global digital industry. The competition is judged to international standards by the industry's most respected business, marketing and digital marketing professionals, and aims to celebrate outstanding work and talent within the digital sphere. 

FriMi is part of the Nations Trust Bank technology infrastructure and is subject to all the standard security protocols within the banking industry.  FriMi has been ranked amongst the top 30 Best Digital Financial Services Providers in the Asia Pacific, Middle East, and Africa under the category of ‘The Best Digital Banks & Financial Institutions for 2018’ by The Asian Banker. In 2019 FriMi was named one of the Top 10 E-Commerce brands of Sri Lanka as showcased by the LMD Brands Annual report 2020, and compiled by Brand Finance Lanka.  

Nations Trust Bank PLC is among the top 15 business establishments in Sri Lanka as ranked by Business Today. Stemming from its vision of “helping people and businesses by providing financial services and information to achieve their goals and aspirations in a sustainable way”, the Bank serves a diverse range of customers across both individual and corporate, with an enviable portfolio of banking and financial products and services. Strongly focused on digital empowerment through cutting-edge digital banking technologies, the Bank is a pioneer in many innovative customer centric banking solutions such as extended banking hours, 365-day banking and FriMi – Sri Lanka’s first digital banking experience. Delivering premium value, service and connecting its Cardmembers to rewarding experiences and opportunities Nations Trust Bank PLC is an issuer and sole acquirer of American Express Cards in Sri Lanka. The Bank operates 96 branches across the country and has an ATM network covering 127 locations and 48 Cash Deposit & Withdrawal Machines, plus more than 3,700 ATMs on the Lanka Pay Network.


From left to right: Adeesha Hewawasam, Founder FTT Sri Lanka, Amila Sulochana, Digital Media Planning Group Head Isobar, Madura Wijeratne Brand Manager FriMi, Shanaka Rathnayaka Senior Manager FriMi Marketing receiving an award from Roshan Fernando, President of SLIM at the SLIM DIGIS 2.0 awards ceremony