FriMi Promotes LANKAQR to Drive Cashless Payments
FriMi, Sri Lanka’s first digital banking experience and lifestyle partner powered by Nations Trust Bank, was a part of the 2nd phase of the Central Bank’s ‘RataPurama (රටපුරාම) LANKAQR’ campaign which was recently held at the Diyatha Uyana Boardwalk to raise awareness and urge the public towards cashless payments.
The Central Bank of Sri Lanka, together in partnership with licensed financial institutions and Lanka Clear (Pvt), introduced LANKAQR code with the aim of increasing financial inclusion by moving towards a less-cash society.
Commenting on their involvement in this CBSL initiative, Mr. Randil Boteju, Senior Vice President - Sales & Digital Banking of Nations Trust Bank said, “Ever since the launch of FriMi in 2016, we have been at the forefront in inculcating the behaviour of contactless payments, by introducing innovative and revolutionary features. We’re excited to be part of the ‘Rata Purama LANKAQR’ initiative encouraging Sri Lankans to adapt with the changes in the payment landscape, by shifting to digital and contactless transactions. We will continue to support the Government of Sri Lanka and Central Bank’s “Digital Banking Roadmap” with our progressive digital banking services offered to all Sri Lankans to help pave the way for a Digital Economy.”
During the event, Mr. D. Kumaratunge, Director of the Payments & Settlements Department and other representatives of the CBSL used the FriMi app to perform contactless payments through LANKAQR. An invitation to the event was also extended to FriMi customers to experience the convenience of contactless payments along with attractive cashback offers.
FriMi is a fully-fledged digital banking experience with ground-breaking products and services that are designed and developed to delight customers thus providing novel experiences. It was ranked amongst the Top 30 Best Digital Financial Services Providers in the Asia Pacific, Middle East, and Africa as one of the Best Digital Banks & Financial Institutions by The Asian Banker. Named one of the Top 10 E-Commerce brands of Sri Lanka, FriMi was showcased in the LMD Brands Annual Report 2020 as compiled by Brand Finance Lanka. It is available on Android, iOS and Harmony OS and anyone in Sri Lanka above the age of 18 years can get onboard FriMi by downloading the app. FriMi is powered by Nations Trust Bank PLC which is among the top 15 business establishments in Sri Lanka as ranked by Business Today. Strongly focused on digital empowerment through cutting-edge digital banking technologies, has managed to pioneer many innovative customer centric banking solutions such as API banking and banking at your doorstep. The bank is an issuer and sole acquirer of American Express Cards in Sri Lanka. The Bank operates 96 branches across the country and has an ATM network covering 127 locations and 48 Cash Deposit & Withdrawal Machines, plus more than 3,700 ATMs on the Lanka Pay Network.