Digital Channel Specialist

Job Profile

• Own the digital customer acquisition strategy & grow the FriMi customer base via Paid Social, PPC, Affiliates and Display advertising.
• Manage Paid media campaigns in house, including briefing, uploading campaigns, testing, publishing& ongoing optimization to deliver high ROAS by utilizing all available tools assigned (Facebook, Google ads, etc.)
• Develop digital partnerships to drive brand awareness & conversions
• Reporting of all performance marketing campaigns by liaising with FriMi data team – in-depth analysis driven to campaign creative level.
• Content development for performance marketing campaigns on SMS/in-app/email – copywriting skills will be helpful in this area
• Work closely with sales head on delivering & executing other customer acquisition campaigns which involve other channels (branches, partnerships, events/sponsorships, etc.)

Special Skills

• A demonstrable understanding of the consumer behavior in digital space
• Specialization in digital and social media.

Experience and qualification

• 4 years’ experience in marketing with hands on experience in running paid media performance campaigns using digital platforms & channels.

           or

• 03 years’ experience with A Degree or a full/part professional qualification in Marketing