Nations Trust Bank Celebrates International Children’s and Elders’ Day
Together with Two Generations.
Nations Trust Bank celebrated the Children’s & Elders’ Day with the participation of two generations at their branch network island wide. The Bank invited groups of senior citizens and their grandchildren to visit Nations Trust bank branches to mark this special day. The senior citizens who participated at these events received a life cover worth LKR 200,000/- with the first year absolutely free and their grandchildren received special gift vouchers in honour of the day.
The Bank has also launched a special gifts promotion for new deposits to Prabuddha Senior Citizen Savings Accounts. During the promotion period, depositors will receive special gifts including ladies’ umbrellas, wall clocks, golf umbrellas and travel bags depending on their deposit values.
Another special communication was also conducted through newspapers & social media, where Nations Trust Bank encouraged grandparents and grandchildren to spend more time together on this special day. The campaign encouraged grandparents to teach their grandchildren how to make a kite by following the simple instructions on the Bank’s newspaper advertisement and using the same paper. Kite making is an age old activity that elders and children used to engage in but which has now reduced in popularity with the advent of electronic games and the internet; this campaign was carried out to encourage children and elders to spend more time together and engage with each other. They were also invited to share photographs of their creations with the Bank via WhatsApp or Viber and the first 50 elders and 50 kids to send theirs in will receive a special reward.
Courtesy of Nations Prabuddha Senior Citizen Accounts, a special message services was also provided by Nations Trust Bank that children could use to send loving wishes to their parents on this special day. The service allowed people to call and record a voice message wishing their parents, which was then automatically delivered via a phone call to their parent’s phone on the 01st of October, which was Elders’ Day.
Speaking about the initiatives to mark International Children’s and Elders’ Day, Mr. Sanjaya Senarath, Chief Marketing Officer at Nations Trust Bank said, ‘While we mark this occasion every year, this year is particularly special for us because we have products catering to both senior citizens and children. Our Nations Kidz Savings Account and Kidz Investment Plans have been around for many years but the Nations Prabuddha Senior Citizens Account is a much-needed new addition to our portfolio. Children’s and Elders’ Day is special and important because it celebrates hope in the future generation and honours the invaluable contributions of the older generation. Thus, we are happy and proud to be serving both these segments and creating opportunities for brighter futures.’
Designed especially for customers above the age of 60 years, the Nations Prabuddha Senior Citizen Account provides accountholders with numerous special benefitsincluding a higher than normal interest rate of 6%p.a (A.E.R 6.168%) on the daily account balance, access to loans up to 15 times of the monthly pension remitted to the account for pensioners, an overdraft facility on the account balance, no penalty fees when closing a fixed deposit before maturity for medical emergencies, a full waiver of all over-the-counter withdrawal fees and many more.
Nations Kidz Savings accounts and Investment Plans are geared towards cultivating the golden habit of saving amongst young children. Kids receive exciting and valuable gifts for every account opened with a minimum deposit of just 500 rupees, including Tabs, Remote Controlled Helicopters, BMX bicycles, Organs, Schools Bags, Bottles and many more.