18 July 2008 Introducing The World Of Red Carpet Banking From Nations Trust Bank
In keeping with its recent revamped brand image and the aim to offer simplicity in banking solutions, Nations Trust Bank PLC re-launched its flagship membership programme Inner Circle amidst a gathering of media at a press conference held recently. Inner Circle, offers priority banking services managed by Inner Circle ambassadors through exclusive counters at Nations Trust Bank branches. In addition to the re-launch of the Inner Circle membership programme, the Bank further announced several key value additions to the service such as Lifestyle banking as well as Relationship Management with the most significant service being the unique Bank at your Doorstep facility.
Captivatingly titled ‘Introducing the world of red carpet banking’ the campaign offers the Bank’s Inner Circle members a chance to be recognized and rewarded through superior service and unique banking solutions that are tailored around the busy schedules of the Bank’s customers. The dynamic value addition Bank at your Doorstep will be offered exclusively to their Inner Circle members, with this new service promising to offer levels of convenience and flexibility yet to be seen in the current financial services market.
Demonstrating the ease through which Bank at your Doorstep service works, Renuka Fernando, DGM Consumer Banking at Nations Trust Bank PLC explained, “Bank at your Doorstep redefines the manner in which a Bank serves its customers. With this service being offered exclusively to our Inner Circle members, Bank at your Doorstep is literally as simple as calling Nations Trust Bank, and having the Bank arrive at your doorstep to carry out your transaction. Inner Circle customers simply call the Bank on 0114 62 62 62, to request for a service such as cash withdrawal, cash transfer, delivery etc. Within an hour’s time, an agent from the Bank will arrive at the given location, be it your home, restaurant, hotel or office and deliver the required amount.” She further added, “This service cuts the hassle of driving to the ATM or bank, effectively avoiding the queues, as well as saving on precious time, energy and fuel. This service comes in especially handy as this is a fast and most importantly a safe and convenient way to arrange for the delivery of cash up to the value of Rs100,000/- .”
The Bank at your Doorstep service for Inner Circle members is available in the areas of Colombo, the main suburbs as well within a10km radius from Nations Trust Bank branches in Kurunegala, Kandy, Galle and Matara, from 9am to 8pm daily.
Zulfiqar Zavahir Director/CEO of Nations Trust Bank PLC commenting on the re-launch of Inner Circle said, “We are delighted to offer such a differentiated programme with dynamic value additions that are yet to be offered by any other bank in the country. This supports and reiterates the Bank’s mission in ushering in a new level of services aimed at simplifying the lives of our customers. When designing this product we took into account the busy schedules of our customers and understood of the necessity of having a bank that was flexible enough to go to the customer, as opposed to the very traditional form where the customer is expected to come to the Bank. Having set new standards in banking services when we first launched 365 day banking several years ago, we are pleased once again to keep raising the bar in terms of customer expectations and banking service levels in the country.” Zavahir further added, “The re-launch of the Inner Circle membership programme seeks to create a paradigm shift in the way a Bank serves its valued customers, and in redefining the levels flexibility in banking services and solutions.
A minimum deposit of Rs500,000/- along with either a savings or current account with Nations Trust Bank is all that is required to be eligible to become an Inner Circle member and to avail yourself to the host of services such as Bank at your doorstep service, relationship managers, priority counters and exclusive rates and benefits. Other channel’s of interaction include the 365 day extensive branch network, fully automated Personal Banking Centres at select Keells Super outlets, Internet banking, Phone Banking and the Call Centre, which offer customer a wide choice and greater convenience.
Nations Trust Bank PLC is one of the fastest growing banks in Sri Lanka today. Its’ market positioning of “One Bank Many Solutions” is now ably supported by a host of financial services products and services that cater to the needs of the individual, corporate or institutional clients. The Bank has 34 branches, 11 leasing centers, 42 ATMs, 3 Personal Banking Centres as well as Internet Banking. Using the Nations Trust debit card, customers have the ability to access their accounts countrywide and internationally through ATMs of other banks which have the Cirrus/Maestro facility. They are also the sole issuers and acquirer for American Express credit cards in Sri Lanka. Considered to be one of the most customer centric financial institutions today, the Bank provides customer convenience through 365 day banking with branches being opened for extended hours compared to most other banks in the country.
